Amazon Design
Brand Design | Creative Direction | Production
March 2024 – Present
This page contains samples of work accomplished with the Amazon Design Excellence team.
The below is a work-in-progress and subject to frequent updates. While the majority of samples focuses on the Amazon Design brand, additional community work has been included for context—some of which deserves more detailed case studies.
Contents:
01
02
03
04
05
Background
Brand System
Design Hub
Activations
Community
01
Background
Amazon Design Excellence (ADX) is the collective pan-Amazon organization that develops, prioritizes, executes and measures the health of design community programs and initiatives. As lead-design for the core ADX team, I contributed to maintaining the following pillars:
- Elevate design: Amplify the influence of Design
- Invest in people & culture: Grow Design culture and careers
- Equip teams: Provide tools and resources to help Designers do their best work
- Build a brand for design: Engage the community with thought leadership and conversation
02
Brand System
ADX kicked off the rebrand program April of 2023 with our external partner, Athletics NYC. Our high level goal for this program is to build a brand that reflects our deep belief in the power of Design—The ADX brand should be the north star that cultivates a healthy and vibrant design culture and community at Amazon.
Athletics completed final handoff of brand strategy and territories in April of 2024, at which point I initiated final definition, application, and delivery.
03
Design Hub
Amazon’s design hub was created as part of the October 2024 brand launch. These external and internal sites were built in collaboration with Athletics NYC and are maintained by ADX.
Internal Design Hub landing page + Events Calendar
Content card graphic system
04
Collateral
05
Community
A primary function for ADX is producing year-round learning & development programs for the design & creative community. These programs range from self-paced trainings to multi-day conferences.
Conflux 2025, Amazon’s flagship internal design and creative conference
Conflux 2025, Amazon’s flagship internal design and creative conference
Conflux announcement, Town Hall Announcement
Risograph printed booklet for Design Leader Summit, Design Breakfast (community-led education series) banner
Design Wise learning series lobby animation
Digital poster for Amazon global offices
This content is just a peek into the larger tapestry of work performed while at Amazon. Please reach out if you would like to go deeper into any specific projects!
Amazon Design
Brand Design | Creative Direction | Production
March 2024 – Present
This page contains samples of work accomplished with the Amazon Design Excellence team.
The below is a work-in-progress and subject to frequent updates. While the majority of samples focuses on the Amazon Design brand, additional community work has been included for context—some of which deserves more detailed case studies.
Contents:
01
02
03
04
05
Background
Brand System
Design Hub
Activations
Community
01
Background
Amazon Design Excellence (ADX) is the collective pan-Amazon organization that develops, prioritizes, executes and measures the health of design community programs and initiatives. As lead-design for the core ADX team, I contributed to maintaining the following pillars:
- Elevate design: Amplify the influence of Design
- Invest in people & culture: Grow Design culture and careers
- Equip teams: Provide tools and resources to help Designers do their best work
- Build a brand for design: Engage the community with thought leadership and conversation
02
Brand System
ADX kicked off the rebrand program April of 2023 with our external partner, Athletics NYC. Our high level goal for this program is to build a brand that reflects our deep belief in the power of Design—The ADX brand should be the north star that cultivates a healthy and vibrant design culture and community at Amazon.
Athletics completed final handoff of brand strategy and territories in April of 2024, at which point I initiated final definition, application, and delivery.
03
Design Hub
Amazon’s design hub was created as part of the October 2024 brand launch. These external and internal sites were built in collaboration with Athletics NYC and are maintained by ADX.
Internal Design Hub landing page + Events Calendar
Content card graphic system
04
Collateral
05
Community
A primary function for ADX is producing year-round learning & development programs for the design & creative community. These programs range from self-paced trainings to multi-day conferences.
Conflux 2025, Amazon’s flagship internal design and creative conference
Speaker intro template, image effect rendered in Blender
Conflux announcement, Town Hall Announcement
Risograph printed booklet for Design Leader Summit, Design Breakfast (community-led education series) banner
Design Wise learning series lobby animation
Digital poster for Amazon global offices
This content is just a peek into the larger tapestry of work performed while at Amazon. Please reach out if you would like to go deeper into any specific projects!
Amazon Design
Brand Design | Creative Direction | Production
March 2024 – Present
This page contains samples of work accomplished with the Amazon Design Excellence team.
The below is a work-in-progress and subject to frequent updates. While the majority of samples focuses on the Amazon Design brand, additional community work has been included for context—some of which deserves more detailed case studies.
Contents:
01
02
03
04
05
Background
Brand System
Design Hub
Activations
Community
01
Background
Amazon Design Excellence (ADX) is the collective pan-Amazon organization that develops, prioritizes, executes and measures the health of design community programs and initiatives. As lead-design for the core ADX team, I contributed to maintaining the following pillars:
- Elevate design: Amplify the influence of Design
- Invest in people & culture: Grow Design culture and careers
- Equip teams: Provide tools and resources to help Designers do their best work
- Build a brand for design: Engage the community with thought leadership and conversation
02
Brand System
ADX kicked off the rebrand program April of 2023 with our external partner, Athletics NYC. Our high level goal for this program is to build a brand that reflects our deep belief in the power of Design—The ADX brand should be the north star that cultivates a healthy and vibrant design culture and community at Amazon.
Athletics completed final handoff of brand strategy and territories in April of 2024, at which point I initiated final definition, application, and delivery.
03
Design Hub
Amazon’s design hub was created as part of the October 2024 brand launch. These external and internal sites were built in collaboration with Athletics NYC and are maintained by ADX.
Internal Design Hub landing page + Events Calendar
Content card graphic system
04
Collateral
05
Community
A primary function for ADX is producing year-round learning & development programs for the design & creative community. These programs range from self-paced trainings to multi-day conferences.
Conflux 2025, Amazon’s flagship internal design and creative conference
Conflux 2025, Amazon’s flagship internal design and creative conference
Conflux announcement, Town Hall Announcement
Risograph printed booklet for Design Leader Summit, Design Breakfast (community-led education series) banner
Design Wise learning series lobby animation
Digital poster for Amazon global offices
This content is just a peek into the larger tapestry of work performed while at Amazon. Please reach out if you would like to go deeper into any specific projects!